Now, farmers are understanding the importance of this coffee and “we produce it in natural form unlike other countries where civet cats are caged and forcefully fed with coffee beans,” he noted. Natural enzymes in civet’s stomach enhances the bean flavour and that’s why this coffee is unique,” he said. “Civet cat eats flesh of the coffee cherries and not the bean. Hebbar also shared that the company sources the animal poop from plantations located close to forest from where civet cats come to eat the ripest coffee bean cherries. The exotic coffee is being sold locally under the brand ‘Ainmane’, he said that the company has only one outlet at Club Mahindra Madikeri Resort where it sells locally produced coffee, spices and other products. We hope half a tonne production from the new crop to be harvested from October,” Narendra Hebbar, one of the founders of CCC, told PTI. After establishing the start-up firm, 60 kg was produced in 2015-16 and 200 kg last year. “Initially, 20 kg of civet coffee was produced. Here in the country’s largest coffee-growing Karnataka state, a start-up firm, Coorg Consolidated Commodities (CCC), has made a humble beginning of making the luxury coffee on a small scale and has also decided to open a cafe to serve the brew locally. It is highly priced because it is claimed to be more nutritious and high cost involved in sourcing the animal dropping, wastage during processing and quality certification.Ĭivet coffee, a drink of elite consumed widely in the Gulf nations and Europe, is sold for Rs 20,000-25,000/kg abroad.
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